New brand identity sharpens profile and emphasizes partnership

For Managing Director Dr. Marc Natusch, the direction is clear: " Geiger sees itself as partner to the sun. We develop effective strategies to help people live a safer and better life with the sun. We support the industry with ideas and high-quality products. In doing so, we focus on our traditional values and rely on our roots. Origin and homeland are of importance to us, also in the new digital world".

The features that have characterized us until now - quality, reliability, competence, partnership, down-to-earth mentality, friendliness – are still present in our new brand identity. A fair and constructive partnership-based cooperation is typical for our Company and our corporate culture. "As industry partners, we are part of a networked community and work together towards common development goals," says Natusch. "We have set ourselves the task of always providing new and sustainable drive solutions for our industry and the users of our technology."

This approach is reflected in our new design that no longer focuses on technology only but on human relations. We worked over a year both in-house and off-site to evaluate identity, positioning and image and make them perceptible in all products and services. As „partner to the sun", we not only want to convince with high-quality products and hard- facts but also stand for openness and partnership.